Revenue management powered by artificial intelligence.
JADE goes beyond dynamic pricing. It analyzes your entire revenue ecosystem to maximize net margin, not just RevPAR.
Beyond dynamic pricing: complete revenue optimization
Traditional revenue management focuses on one variable: price. Classic RMS platforms (IDeaS, Duetto, Atomize) adjust your rates based on demand and competition. That's necessary, but insufficient.
Real revenue optimization must account for the booking source (direct vs OTA), acquisition cost, net margin after commissions, guest retention and customer lifetime value. That's exactly what JADE does.
JADE doesn't replace your existing RMS. It enriches it with a holistic revenue view: what's the real gain from a night sold at 250€ on Booking vs 230€ direct? The answer isn't always obvious, and that's where AI makes the difference.
The 4 pillars of AI revenue management at ALMARE
Net revenue, not gross
JADE calculates real net margin after commissions, acquisition costs and operational expenses. Every recommendation optimizes profit, not just turnover.
Smart channel mix
Per-channel performance analysis with optimal distribution recommendations between direct, OTA and partners.
Contextual forecasting
Demand anticipation enriched with external signals: SEO, weather, events, search trends.
Measured actions
Every action recommended by JADE is tracked and its impact on direct revenue is measured in real time.
Real-world use cases
OTA cannibalization detection — JADE identifies periods where your OTA bookings replace direct bookings that would have happened naturally. Result: 8 to 15% commission savings during those periods.
Channel mix optimization — By analyzing net margin per channel (not gross RevPAR), JADE recommends the optimal distribution between direct, OTA and tour operators.
Contextual pricing — JADE enriches your rate strategy with data your RMS doesn't see: SEO trends, weather, local events, search behavior patterns.
Measurable results
Hotels partnered with ALMARE Hospitality typically observe:
- 12 to 22% reduction in OTA commissions within the first 6 months
- 15 to 35% increase in direct website conversion rate
- 8 to 18% improvement in net margin per available room
- 10 to 15 hours saved per month on reporting and analysis
Frequently asked questions
Does JADE replace an RMS like IDeaS or Duetto?
No. JADE complements your RMS by adding a holistic revenue view: net margin analysis, channel mix optimization and SEO recommendations. Your RMS handles pricing, JADE optimizes the overall revenue strategy.
How does JADE measure impact on direct revenue?
JADE continuously tracks the direct/OTA ratio, website conversion rate, commission savings and net margin per room. A weekly report details the evolution of each metric.
Does AI revenue management work for small hotels?
Yes. That's actually where the impact is strongest: small hotels (15-50 rooms) often don't have a dedicated revenue manager. JADE brings that expertise at a fraction of the cost.
What return on investment should I expect?
On average, our clients recover their investment by the second month through reduced OTA commissions and increased direct bookings.
Next step
Start by letting JADE take a look.
An AI audit to understand your real potential: recoverable revenue, OTA dependency, SEO priorities and actionable steps.